WITH ITALY
AT ITS VERY HEART
Active ingredients inspired by the Italian
landscape, products that beautify.
OUR LINE
PROFESSIONAL CORE
Professional, guaranteed results, even at home.
MADE IN ITALY
Cosmetic products which are developed and manufactured in Italy, formulated with active ingredients that are part of the Italian landscape.
PHYTOKERATIN
Enriched with PHYTOKERATIN, a plant-derived keratin as effective as animal one. Phytokeratin is in combination with traditional Italian ingredients: olive oil, prickly pear etc.
VEGAN
Vegan shampoos and masks for a more inclusive approach.
NATURAL INGREDIENTS
Shampoos and masks with a high percentage of naturally-derived ingredients (+90%).
VALUE FOR MONEY
Generous sizes to offer value and profit margin
to both customers and distribution chain.
ACTIVE INGREDIENTS
Phytokeratin
It is a plant-derived keratin and a powerful restructuring agent. Thanks to its affinity with hair, its molecules hold on to the strands therefore replumping and rebuilding the hair.
Fitocheratina
Cheratina di origine vegetale, è un potente ristrutturante. Grazie all’affinità con la cheratina del capello, le molecole si ancorano allo stelo, ricompattandolo e ricostruendolo.
Olive Oil
One of the best oils ever: it gives softness and nourishment, it has antioxidant properties. Italian par excellence.
Prickly Pear
Rich in vitamin C, prickly pear is a real moisture booster for the hair. It has a plumping action, helpful while treating dry and processed hair.
Grape extract
It is a great moisturizer. The antioxidant properties of grapes counteract free radicals, which are responsible for hair oxidative stress.
PRODUCTS
COLOR AND BLEACH
Professional, guaranteed results, even at home.
PERMANENT CREAM COLOR
100 ml
Permanent color that gurantees professional results, even at home. It delivers:
- perfect white hair coverage
- Formula enriched with restructuring Phytokeratin, ans nourishing and antioxidant Olive Oil
- Extraordinary shine
- Extremely long-lasting
- Lifts up to three levels
- Kind to hair
- Mix ratio 1:1,5.
BLUE BLEACHING POWDER
25 g x 30
Blue anti-yellow dust-free bleaching powder. Lifts up to 6 levels.
OXYDIZING EMULSION
250 ml
Developer to be mixed with color in a 1:1,5 ratio and with bleach in a 1:2 ratio, using the desired techniques.
ANTI-YELLOW
Line for radiant and vital blondes. Suitable for all light hair: bleached, coloured and natural blondes. Neutralises unwanted yellow and orange highlights. Gives shine to white and grey hair. With Phytokeratin and Grape Extract with antioxidant properties.
ANTI-YELLOW SHAMPOO
500 ml
Suitable for cool blondes and bleached and highlighted hair. Also suitable for brightening grey hair. Cleanses hair while neutralising unwanted yellow and orange tones, thanks to purple pigments.
The formula is enriched with Phytokeratin, with restructuring properties, and hydrating grape extract.
ANTI-YELLOW MASK
500 ml
A nourishing and detangling mask with purple micro-pigments that neutralises unwanted yellow and orange tones. Suitable for cool blondes and bleached and highlighted hair. Also suitable for brightening grey hair.
The formula is enriched with Phytokeratin, with restructuring properties, and hydrating grape extract.
RESTRUSTRURING AND COLOR PROTECTING
Line for radiant and vital blondes. Suitable for all light hair: bleached, coloured and natural blondes. Neutralises unwanted yellow and orange highlights. Gives shine to white and grey hair. With Phytokeratin and Grape Extract with antioxidant properties.
POST-COLOR RESTRUCTURING SHAMPOO
500 ml
A restructuring shampoo formulated for brittle hair that lacks body; it is also suitable for bleached, coloured and processed hair. Cleanses without dehydrating and leaves hair soft, silky and full of body.
POST-COLOR RESTRUCTURING MASK
500 ml
A restructuring treatment formulated for brittle hair that lacks body; it is also suitable for bleached, coloured and processed hair. Nourishes dry hair and protects coloured hair.
BLOW DRY AND STRAIGHTENING HEAT PROTECTANT
150 ml
A lightweight spray that coats the hair, effectively protecting it from heat damage caused by hairdryers, hair straighteners and curling irons. Reduces drying time and leaves hair silky-soft.
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