Consumer
Professional result
Thanks to our extensive experience in the professional channel, we have created a wide range of colouring and haircare products that can be used at home.
Consumer
Professional result
Thanks to our extensive experience in the professional channel, we have created a wide range of colouring and haircare products that can be used at home.
PERFORMANCE AND RELIABILITY
Our laboratories guarantee the quality of the raw materials they select, so all our products are safe and easy to use. They all come with clear instructions and give immediate results.
COSMETIC AND SENSORY APPEAL
Guaranteed cosmetic result, captivating fragrances and gentle textures all combine to make our home treatments an enjoyable, relaxing, all-round wellbeing experience.
GUARANTEED RESULTS
Our treatments deliver outstanding results and always keep their promises, thanks to botanical active ingredients and technological molecules.
Our consumer brands
A line of hair colours that are Made in Italy with ammonia and Argan Oil which leaves hair looking gorgeous and silky. A complete range of haircare products with more than 50 years’ experience in the beauty industry.
Learn more
Fashion Natura is a range of colouring products for home use, formulated for women with sensitisation issues. This ammonia-free hair colour delivers natural and vibrant colour results that never fail to please.
Learn more
Fashion Elite is a range of hair dyes with a traditional formula that delivers intense colours and bright highlights that last over time. It offers a wide selection of fashion-forward shades.
Learn more
Fashion Colore Plus is a hair dye with ammonia that produces full colours and vibrant highlights. It is enriched with extracts of red berries, which have powerful antioxidant and protective properties. Ideal for enhancing the beauty and colour of hair, it restores softness and vitality.
Learn more
Piega Viva is a new hair dye that delivers professional colours from the comfort of your home. Its formula with ammonia, Argan Oil and Keratin produces a bright, intense and long-lasting colour. The range also includes a complete line of eco-friendly products for the scalp and hair: the products contain an exclusive blend of technological active ingredients, precious oils, plant extracts and superfoods.
Learn more
IGenium is the complete and specific line of products created to ensure proper hand cleaning, following the scrupulous recommendations issued by the WHO with more then 65% Alcohol, quick use without water, quick absorption.
Learn more
FOR MEN
An ammonia-free colour treatment with Energizer Complex that has been specially created for men. As quick and easy as a shampoo, it discreetly hides white hair without covering it. The result is very natural-looking and blends in perfectly with the original colour.
Learn more